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As the importance of user research, insights, and product discovery practices increases, every day more product teams have integrated research as part of their “end-to-end” product development process. Which is great!

Yet when talking about Product Strategy (if they have one!), many times product leaders are fixated on company and product results as the key areas to focus on to find future opportunities.

  • Where are the main drops in our product funnel?
  • What are the key industry trends?
  • In what aspects are competitors outperforming us?

All these make sense and should be considered, but many times as product leaders we…


Photo from Wally Gobetz — Boston — Copley Square: The Tortoise and the Hare

How prioritizing strategic goals differs from backlog prioritization and what tools you can use for each

As product managers and product leaders, one of our key activities is prioritization. We need to make sure the team is working on the right thing at the right moment to succeed.

Most of the time, our goal is to decide between two features. We use and adapt existing frameworks, formulas, and tools to do it. Yet, we often ignore a big difference between prioritizing backlog items that would have different impacts on our desired goals and selecting the right strategic opportunities that would build and strengthen our strategic advantages. …


How to build successful products at scale with Strategy, Roadmaps, and Objectives and Key Results

Yesterday Product Direction was FINALLY released, and it became #1 new release in its category! I wanted to create a brief summary for those interested in these topics.

1 — The problem

As product leaders, one of our key responsibilities to create successful products is to select the right problems to solve, those that will make a big difference, and break them down into actionable opportunities and measurable objectives.

However, that is a very challenging task, that most companies don’t have yet solved. Among the hardest obstacles is the lack of method and accountability: how to do it, who has to do it, and…


How “grooming” your strategy can connect and align team execution towards your strategic goals

In previous articles, I have written about creating a compelling product strategy and the importance of making your roadmap outcome-oriented.

But how do we get from Strategy to Roadmap? While there is a lot of information available on building a roadmap, there is usually little advice on connecting it with a defined strategy.

Since the roadmap is the first artifact to align execution, this lack of link with strategy is why we fail to hit our strategic goals.

What is the connection between Strategy and Roadmap?

When talking about outcome-oriented strategic roadmaps, the elements that are in each roadmap cell should be more granular versions of your strategic…


[Podcast] Hablamos con Sebi Kaiser y Gime Massa sobre las dificultades y los tips para generar armonía y cosechar éxitos entre las dos disciplinas

¡Estrenamos la segunda temporada del podcast de Conversaciones de Producto!

Por votación popular, en los próximos episodios conversaremos sobre la relación de producto con los otros roles en el equipo y en la compañía. Y para sacarle más provecho a la temática, nos tomamos el atrevimiento de “enfrentar” a ambas disciplinas en cada episodio.

Y que relación más fundamental (¡y controversial!) que la del product manager y el equipo de desarrollo. Fundamental para el éxito del producto, pero dificil de armonizar con tantos puntos de tensión.

Para ver todos estos puntos hablamos con dos grandes: Sebi Kaiser (VP of Engineering…


And how to overcome 5 typical pitfalls

Roadmaps are among the most controversial artifacts in Product Management. We are still far from having a standardized way of creating them, and that led many companies to develop versions that caused more harm than good.

While there are countless ways of creating roadmaps, today I just wanted to point out a few problems to avoid and why creating them around outcomes is critical for their success.

5 Typically controversial items

There are a few troublesome attributes within roadmaps that foster the problems mentioned above.

1. Time scale

Many companies use months as columns for their roadmap. The problem with this approach is that…


[Podcast] Hablamos con Leandro Malandrini, una de las personas que más sabe en Latinoamérica sobre cómo relacionarse exitosamente con stakeholders

Uno de los principales desafíos del Product Management es navegar satisfactoriamente entre las distintas disciplinas con las que interactuamos. Hay que saber gestionar las necesidades, expectativas y comunicación con roles muy distintos, desde Tecnología hasta Legales.

Leandro, VP de Producto en Pedidos Ya, con su enorme trayectoria es una de las personas que más experiencia tiene en navegar estas relaciones, y nos da insights y herramientas que todos podemos aplicar.

  • Las mejores formas de alinear la dirección con los distintos stakeholders
  • La necesidad de dejar el ego en la puerta a la hora de tomar decisiones
  • Cómo la falta de…


[Podcast] Lucas Barrientos nos hablá sobre el papel y la interacción con esta importante pieza del equipo

Quienes estén trabajando en compañías dónde el rol de Product Designer no sea par y parte de los equipos de producto, se está perdiendo una pieza clave para lograr productos exitosos.

En este episodio, nos damos el lujo de conversar con Lucas, Tribe Product Design Manager en Delivery Hero, quien nos cuenta sobre las responsabilidades e interacciones de este rol en equipos maduros.

Entre los highlights:

  • Cuál es el rol del Product Designer o UX en la construcción de productos (¡y cómo se relaciona con el rol de un arquitecto!)
  • La diferencia del rol en productos nuevos versus productos establecidos


[Podcast] Emiliano Grasso nos cuenta su experiencia haciendo producto desde 0 y cómo se compara con hacerlo en grandes compañías

En este episodio tenemos cómo invitado a un gran profesional y amigo, Emiliano, que cuenta con más de 20 años en la industria digital, que ha pasado por diversas experiencias incluyendo grandes corporaciones cómo Despegar y Garbarino, y actualmente lidera el equipo de producto en la fintech Ank.

Gracias a esa pluraridad de conocimientos, no sólo nos contó el rol de producto dentro de una startup que se crea de 0, sino también cómo se compara con roles de producto en otras estructuras y que implican los desafíos particulares de estos ecosistemas.

Hablamos de:

  • Cómo afrontó los desafíos de pensar…

Nacho Bassino

Working on online products, currently as Director of Product at XING. Passionate about technology and amazing web/mobile products.

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