How to create a global strategy in products with a high need for localization

6 takeaways from an interview with a product leader from Intuit and Paypal

My takeaways

1. When thinking of expanding our mission to a new region, think about 3 things

  • Bargain power of customers: cost of alternatives
  • Tech access of customers: what are the distribution channels
  • Regulations that could significantly impact how the users can use our product
  • Are we trying to develop the market with existing products?
  • Are we trying to penetrate the market with new products and services?
  • Are we trying to expand or defend our market?

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Nacho Bassino

Working on online products, currently as Director of Product at XING. Passionate about technology and amazing web/mobile products.