How to create a global strategy in products with a high need for localization

6 takeaways from an interview with a product leader from Intuit and Paypal

My takeaways

1. When thinking of expanding our mission to a new region, think about 3 things

  • Bargain power of customers: cost of alternatives
  • Tech access of customers: what are the distribution channels
  • Regulations that could significantly impact how the users can use our product
  • Are we trying to develop the market with existing products?
  • Are we trying to penetrate the market with new products and services?
  • Are we trying to expand or defend our market?



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Nacho Bassino

Working on online products, currently as Director of Product at XING. Passionate about technology and amazing web/mobile products.